CM MARKET HR11-12

Fashion has always been in constant movement, however fast fashion stores like H&M and Forever 21 are pushing designers into creating more and more often, but without losing the essence and quality that defines them. For those of you who don't know, the fashion world, just like our own, moves in seasons. There are two main seasons, Spring-Summer and Fall-Winter, however because of this "fast fashion" in recent years we have become familiar with seasons like PreFall and Holiday Resort (also known as Cruise).

Just a week ago, Market HR11-12 finished, at least in the company I'm currently interning for, Catherine Malandrino. Market is the period of time (it could be from a week to a month), where the company shows the collection in the showroom exclusively to buyers. This season, the collections were shown in the NYC showroom and in Milan (however Lookbooks and linelists are also sent via mail and email, since not everyone can come now, and then come back in September for next season).

Anyway the fun part of this was not only meeting the buyers, getting appointments with the impossible ones, and getting coffee for them (yes I actually did that), but what happens behind the curtains. Getting to know the collection, identifying when the linelists were incorrect, getting the showroom ready, keeping it tidy, knowing and understanding the different stories each delivery is telling. A delivery my friends, is just how it sounds, when the clothes are going to be delivered to the customer. However, the collection is divided in deliveries, so that there is always new stuff on the stores (makes sense now that you think about it huh?)

So anyway, after this brief Market class, now the fun part, I would like to share with you some pictures I took of Kata  on some pieces of the Catherine Malandrino Holiday Resort 11-12 collection!!!

Now, I just want to say, I took this pictures because this pieces were not part of the lookbook...However if I get the chance, I'll try to get some High resolution pictures of the really cool pieces of the collection!

Ok, time to go... until the next time little ponies!